--- title: 4 Voluntary Benefits Gaining Traction description: What voluntary benefits are gaining traction? YouDecide covers 4 emerging programs large employers are adding to boost employee value and satisfaction. image: https://info.youdecide.com/hubfs/Untitled%20design%20(16).png --- [![YouDecide_Logo](https://info.youdecide.com/hs-fs/hubfs/new_logos/YouDecide_H_2c-7546-247_RBG_c.png?width=1007&height=305&name=YouDecide_H_2c-7546-247_RBG_c.png "YouDecide_Logo")](https://info.youdecide.com/) [![Employee Sign In](https://no-cache.hubspot.com/cta/default/3555811/e0a87ae4-87be-4881-a462-b7c68dfb85a0.png)](https://cta-redirect.hubspot.com/cta/redirect/3555811/e0a87ae4-87be-4881-a462-b7c68dfb85a0) # Latest News [Benefits News](https://info.youdecide.com/news/tag/benefits-news) # 4 Voluntary Benefits Gaining Traction - By [ Peter E Marcia ](https://info.youdecide.com/news/author/peter-e-marcia) - June 30, 2025 - 1 Min Read [** ](https://www.facebook.com/sharer/sharer.php?u=https://info.youdecide.com/news/4-voluntary-benefits-gaining-traction-1) [** ](https://twitter.com/intent/tweet?url=https://info.youdecide.com/news/4-voluntary-benefits-gaining-traction-1&text=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3E4+Voluntary+Benefits+Gaining+Traction%3C%2Fspan%3E) [** ](https://www.linkedin.com/shareArticle?mini=true&url=https://info.youdecide.com/news/4-voluntary-benefits-gaining-traction-1&title=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3E4+Voluntary+Benefits+Gaining+Traction%3C%2Fspan%3E) [** ](mailto:?subject=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3E4+Voluntary+Benefits+Gaining+Traction%3C%2Fspan%3E&body=Check%20this%20out:%20https://info.youdecide.com/news/4-voluntary-benefits-gaining-traction-1) ![4 Voluntary Benefits Gaining Traction](https://info.youdecide.com/hubfs/Untitled%20design%20(16).png) As we navigate through 2025, employers are increasingly turning to voluntary benefits to enhance their total rewards packages. These benefits, often low-cost or no-cost to employers, provide employees with valuable options to support their financial, physical, and emotional well-being.  Let's explore four voluntary benefits that are gaining significant traction this year: **1. Supplemental Health Benefits** With [healthcare costs](https://www.mcclone.com/blog/employee-benefits-trends-for-2025-what-employers-should-know?utm_source=chatgpt.com) projected to rise by 7–8% in 2025, employees are seeking additional coverage to mitigate out-of-pocket expenses. Supplemental health benefits, such as accident insurance, critical illness coverage, and hospital indemnity plans, offer financial protection against unexpected medical events. These benefits are particularly appealing to employees facing high-deductible health plans, providing peace of mind and financial security. **2. Student Loan Assistance and Financial Wellness Programs** Student loan debt is at a record high, and delinquency rates are rising. Americans collectively owe [$1.6 trillion in federal student loans](https://studentaid.gov/data-center/student/portfolio); that is $400 billion more than they owe on credit cards. This financial problem won’t disappear anytime soon, and employees are looking to their workplaces for assistance. More companies are offering student loan assistance programs, including direct contributions and refinancing options. Additionally, comprehensive financial wellness programs that encompass budgeting tools, debt management resources, and financial counseling are becoming standard offerings. These initiatives not only aid employees in achieving financial stability but also enhance overall job satisfaction and retention. **3. Employee Purchase Programs** Employees’ outstanding personal debts, like student loans and credit cards, may prevent them from making certain necessary purchases. Employee purchase programs can help employees get the things they need without resorting to cash advances or high-interest payday and title loans. Payments are easily managed and deducted from the employee’s payroll over a period of time. This easy, actionable benefit can help young employees establish credit and provides an alternative to taking out loans from a 401(k) plan to make major, but necessary, purchases. **4. Identity Theft Protection** As cyber threats become more sophisticated, identity theft protection has emerged as a critical voluntary benefit. Employers are partnering with cybersecurity firms to offer services that monitor credit activity, alert employees to potential breaches, and assist in identity restoration. Providing this benefit demonstrates a commitment to safeguarding employees' personal information and financial health. — While no one knows for sure what the future may hold, successful benefits professionals will likely continue to evaluate and implement voluntary benefits to help address the needs of diverse populations. As healthcare costs skyrocket, many organizations will continue to shift towards these low-cost ways to provide their workers with high-value benefits. ### More news [![The Hidden Cost of Multiple Payroll Deductions for HR Benefits Leaders](https://info.youdecide.com/hubfs/Blog%20Post%20Banner%20%20(2).png) #### The Hidden Cost of Multiple Payroll Deductions for HR Benefits Leaders June 4, 2026 Most benefits leaders don't think of payroll as a strategic problem. It's plumbing. As long as... ](https://info.youdecide.com/news/the-hidden-cost-of-multiple-payroll-deductions-for-hr-benefits-leaders) [![The 2026 Voluntary Benefits Playbook](https://info.youdecide.com/hubfs/Blog%20Post%20Banner%20%20(1).png) #### The 2026 Voluntary Benefits Playbook April 13, 2026 As we move further into 2026, voluntary benefits are no longer a “nice-to-have”—they are a... ](https://info.youdecide.com/news/voluntary-benefits-2026-trends-to-know) [![From Disengaged to Dialed In: The Role of Benefits in Today’s Workplace](https://info.youdecide.com/hubfs/Blog%20Post%20Banner.png) #### From Disengaged to Dialed In: The Role of Benefits in Today’s Workplace March 11, 2026 Employee engagement has long been a key driver of organizational performance. When employees feel... ](https://info.youdecide.com/news/from-disengaged-to-dialed-in-the-role-of-benefits-in-todays-workplace) [![What’s Really Important When Choosing a Voluntary Benefits Outsourcing Partner?](https://info.youdecide.com/hubfs/AdobeStock_1790965363.jpeg) #### What’s Really Important When Choosing a Voluntary Benefits Outsourcing Partner? January 13, 2026 Voluntary benefits add meaningful value to a total rewards strategy, but they also add moving... ](https://info.youdecide.com/news/whats-really-important-when-choosing-a-voluntary-benefits-outsourcing-partner) [![Is a New Healthcare Administration Era About to Begin?](https://info.youdecide.com/hubfs/Bold%20Statements%20(1200%20x%20627%20px)%20(3).png) #### Is a New Healthcare Administration Era About to Begin? December 2, 2025 As we move into 2026, employer-sponsored healthcare plans once again sit at the center of long-term... ](https://info.youdecide.com/news/401k-ization-of-healthcare_2025) [![Voluntary Benefits Outsourcingʳ: What It Is and Why It Matters](https://info.youdecide.com/hubfs/Bold%20Statements%20(1200%20x%20627%20px)%20(1).png) #### Voluntary Benefits Outsourcingʳ: What It Is and Why It Matters December 2, 2025 Understanding Voluntary Benefits Voluntary benefits are supplemental insurance and other perks... ](https://info.youdecide.com/news/voluntary-benefits-outsourcing-what-it-is-and-why-it-matters) ## Let's Connect Just answer a few quick questions, and you’ll be on your way to simpler, smarter voluntary benefits. 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